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Online Buying Is Here to Stay

Personal care makes gains, says Provoke Insights.

By: Happi Staff

COVID-19 dominated consumer purchasing patterns for nearly all of 2020. Now FMCG companies are wondering if the changes are permanent. To find out, Provoke Insights conducted an online survey among a representative sample of 600 Americans between the ages of 21 and 65. The study analyzed in-person and online buying habits, concerns caused by the pandemic and excitement as restrictions are lifted. The research also looks at specific shopping behaviors and trends and how it impacts various industries. 

According to Provoke, purchasing online groceries has soared in the US, and this new trend is here to stay. Furthermore, online shopping for personal care products has increased dramatically and will continue to in the future. In contrast, online alcohol purchases spiked during the pandemic, but these numbers are expected to go back to pre-COVID-19 levels.

Provoke Insights is a full-service market research firm specializing in branding, advertising and content marketing initiatives.

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